Market Testing for Wellness Product
We had previously made a landing page for the start-up, but after pivot in the business modal, they needed a redesign. They also needed a multi-page site instead of one, since they were ready to start marketing specific programs.
To understand customer interest for each program, we put a contact form on each page to gather individuals information. We also wanted to track who would actually sign up vs. who had some interest. It was important for our metrics to track the users that were willing to take the next step to hand over money. So even though the programs were not built and ready, we added a “sign up today” dummy button at the top of each program page, and a “join the waitlist” at the bottom of each page to better understand the market demands.